NEWS
Independant news,
from the gifted class of 2016
$4.95 per week
The 'If You Make Good Content People Will Pay For It' Option
Netflix, Spotify and many other companies see continued success resulting in continuing revenue, but paid journalism seems to be lacking.
Co founder of Blendle Marten Blankersijn told the Global Editors Network “Nobody wants to pay for news. But many people want to pay for great journalism.”
Nearly two years ago, Dutch company Blende launched a platform allowing users to purchase individual articles from different media outlets without a subscription. Each article costs between 9 and 49 cents, and comes with a refund if the reader didn’t enjoy it.
$6.95 per week
The 'I Like High Quality Journalism, But I Wouldn't Pay For It' Option
80%
40%
High
Low
We conducted a survey and came up with the following results
What would you prefer...
A free article with low quality journalism, or a paid article with high quality journalism?
40% said nothing would make them pay for news
70% read the news Everyday
40% buy newspapers 1-2 times per week, while 60% don't buy any
50% have a paid subscription to Netflix, 10% have a subscription to a news organisation
$9.95 per week
The 'Decline in Subscription' Option
Readily available free news online
has hurt both newspapers and digital
subscriptions in 2016, with the recent
ASX's audit figures showing mostly
decline for news organisations.
The Age's Monday - Friday digital
subscriptions came in at 125, 038,
a 8, 458 decline from last year. While
their weekday print circulation dropped
to 96, 120, totalling in 8250 less than
2015
The Australian's weekday circulation
was down by 2.10% from last year, at a
total of 101, 980. It exactly doubled
the Australian Financial Review.
The Herald Sun's digital subscriptions jumped to 68,823, totalling 1,957 more
than 2015. While their weekday print
circulation dropped from 42, 156 in
2015, to 331, 715 in 2016. Their total
in 2010 exceeded 509, 000
But while it shows that subscriptions are down for newspapers in Australia, overseas publications are soaring. The New York Times has a total of 2.5 million digital and print subscribers. They are now making more money in paid subscriptions than they are from their advertisers.